Target Audience

The target audience for my problem is quite broad, nature documentaries appeal to people of all ages and both genders. The footage I am using is part of a 6 part series from David Attenborough about Africa, when the first episode of the series was released it managed to gain a 25% share of the audience between 9pm and 10pm. 25 million people tuned in to watch this episode which just goes to show how popular these nature documentaries are and how they can appeal to such a wide variety of people. I know that these facts and figures are true because I got it from a reliable source, The Guardian.

http://www.theguardian.com/media/2013/jan/03/david-attenborough-africa-wildlife

I think the people that are going to want to watch this production will predominantly be older, perhaps 35+. This is because people of this age are more likely to be at home at this time (9pm – 10pm) due to having children, work etc.

 

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